Reckitt Partners with Shopee to Spread Health, Hygiene & Nutrition Info in Indonesia

Reckitt, a leader in health, hygiene and nutrition, has partnered with Shopee, the e-commerce platform, to launch its first “Protection Starts From Within” regional initiative held across six markets.
 
This collaboration aims to help families better protect their health and well-being by sharing educational content and tips on health, hygiene and nutrition. It will be launched from July 28-30 as part of Reckitt's Super Brand Day campaign in Indonesia, where shoppers can also access Reckitt's wide portfolio of family care essentials on Shopee Mall.
 
To meet the growing demand for health, hygiene, and nutrition products online, Reckitt is constantly innovating to ensure that shoppers get the best experience from the brand. Since 2020, Reckitt has launched several products including the newest Dettol Disinfectant Spray, Dettol Antiseptic Liquid large 1L pack, affordable nutrition Enfa Essential, and wide range of Durex new variant and big pack to warm up the bed during lockdown. Reckitt continues to empower Indonesia to stay protected with its range of home hygiene products that have been tested to be effective against Covid-19 Virus.
 
Providing Easy Access to Reckitt’s Brands
 
Muksitul Islam, ASEAN eCommerce director at Reckitt, said, “Reckitt is proud to partner Shopee in our regional Super Brand Day to reach more consumers across the region and in Indonesia. They can be assured of convenient and quick access to our entire portfolio of well-loved brands including Enfagrow A+, Dettol, Durex, Vanish and Harpic that will help meet their needs. Through Shopee's engagement tools, our customers can also look forward to learning valuable tips on Reckitt's products, as well as best practices through a fun and engaging way.”
 
Ian Ho, regional managing director at Shopee, commented, “As part of Shopee's commitment to give shoppers greater value, we're glad to partner with Reckitt to provide a wide variety of trusted household brands delivered directly to their home. As e-commerce grows to become an integral part of life, Shopee will continue to work with globally-trusted brands like Reckitt to ensure that shoppers can get convenient access to all that they need.”
 
Also, from July 28-30, Reckitt will roll out exclusive Covid-19 household protection deals on Shopee Mall, providing shoppers with the best value and deals on their entire portfolio of brands.