Bliss Addresses Mental Health Among LGBTQ with The Trevor Project

In recognition of Mental Health Awareness Month, Bliss, is again partnering with The Trevor Project, the suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) youth. This year, the partnership aims to cultivate a candid dialogue about mental health and create positive, affirming spaces on social media. 
 
To help combat cyberbullying and drive mental health boosting positivity on social, Bliss and The Trevor Project launched a TikTok campaign. PepTok will tap influencers to rally their communities to collectively infiltrate and brighten comment sections with “Brighter Words,” uplifting messages glowing with positivity.
  
For every positive comment posted tagging @bliss, the brand will be donating $1 to The Trevor Project up to $100,000.
 
“We are thrilled to continue our partnership with The Trevor Project to help fund their life-saving resources for the LGBTQ community,” said Tina Pozzi, chief brand officer at Bliss. “As a brand, we have always stood for unapologetic happiness, and through this campaign we are able to bring these values to life by shedding a light on the importance of openly discussing mental health and using social media to create more supportive spaces.”
 
Also Bliss and The Trevor Project will be hostied their first-ever TikTok Live in an effort to kick off an open and honest conversation about mental health, social media and its impact on that, plus share tactics to avoid cyberbullying. Bliss engaged several LGBTQ advocates to help spread awareness for the campaign—Hyram Yarbro (Skincare by Hyram) and Manny MUA. Also, Chris Bright, director of public training at The Trevor Project, who will share more about the organization's life-saving mission and resources.
 
“We know that LGBTQ youth who experience high levels of social support from family and friends are significantly less likely to attempt suicide compared to those with lower levels of social support – and social media is one area that can provide a strong foundation of support, so long as it's positive,” said Shira Kogan (she/her pronouns), director of corporate development at The Trevor Project. “Every dollar from Bliss' unique campaign will help support The Trevor Project's free, 24/7 crisis services, as well as TrevorSpace, the world's largest safe space social networking site for LGBTQ young people.”