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New bottles made with 100% PCR will divert more than 5,200 tons of plastic a year out of landfills in the US and Canada.
March 18, 2021
By: Melissa Meisel
Palmolive has relaunched its Palmolive Ultra dish soap, now in bottles made with 100% post-consumer recycled (PCR) plastic. The move is estimated to divert more than 5,200 tons of plastic a year out of landfills in the US and Canada. This effort to help eliminate new plastic waste is just one step forward for Palmolive in its ongoing commitment to deliver home care solutions that are both tough on grease and gentle on the planet. Along with the 100% PCR bottle, Palmolive Ultra dish soap is formulated with 100% biodegradable cleaning ingredients while maintaining its powerful grease-cutting performance. Palmolive is responsibly made at a Colgate-Palmolive facility in Cambridge, Ohio that has achieved True Zero Waste certification from Green Business Certification Inc. (GBCI). The new PCR Palmolive Ultra bottles feature labels that highlight the brand’s use of recycled plastic, 100% ingredient transparency, and a How2Recycle logo, which clearly communicates recycling instructions so shoppers can properly recycle the bottles at home and help stimulate the circular economy. “At Colgate-Palmolive we can and we will create a healthier, more sustainable future for all. We're proud that Palmolive has become the largest dish soap brand to move to bottles made with 100% recycled plastic,” said Kevin Jordan-Deen, general manager, Home Care, Colgate-Palmolive North America. “This is a milestone in our ongoing journey to help millions of households adapt healthier, more sustainable habits in their daily routines, which ultimately lead to a bigger, global impact.” This transition will contribute to Colgate-Palmolive’s commitment to design and deliver zero plastic waste solutions for all products, including eliminating one third of its New Plastics by 2025. This commitment also helped pave the way for industry recognition from Fast Company’s 2021 Most Innovative Companies List, as well as Fortune’s 2020 Change the World List.
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