Actress Gabrielle Union Curates IPSY’s February Icon Box for Black History Month

Beauty subscription service IPSY has tapped actress Gabrielle Union as the curator of its February Icon Box.

Available February 1, Icon Box by Gabrielle Union will feature coveted brands, such as LYS Beauty, Kosas, Elemis and Benefit Cosmetics, along with Union’s own brand Flawless by Gabrielle Union. Also included will be tips for how Union uses beauty as a way to constantly redefine her most happy, confident and truest self every day.

“Collaborating with IPSY on the Icon Box and being part of its Black History Month social content has been such a meaningful experience for me,” said Union. “As a Black female founder, it’s important to me to find ways to highlight the joy found in self-expression and vibrancy found in the Black experience. Through this collaboration, I hope I can empower everyone to hold space for the many versions of themselves and help them find the looks that celebrate each one.”

‘Black Joy is Beautiful’

In addition to curating the February Icon Box, Union will also serve as the narrator in IPSY’s upcoming Black History Month social campaign, entitled “Black Joy Is Beautiful.” The short film, which champions the art of embracing, loving and authentic self-expression, will also be released at the start of February.

“As the founder of Flawless by Gabrielle Union, an actress, wife, mother and activist, Union is constantly refining and evolving her look to show up as her most-authentic self in all her roles,” said Kristy Westrup, chief merchandising officer at IPSY. “This authenticity is something we know inspires our community, which makes her partnership with IPSY a true collaboration in both spirit and execution.”

Amplifying the Black Joy Is Beautiful social campaign, IPSY will spotlight inspiring stories, content and products across its platforms, elevating the beauty and resilience of the Black community throughout Black History Month. In addition, IPSY’s February Limited Edition Mystery Bags are designed by students from Project Level, a Bay Area nonprofit program that nurtures the creative needs of at-risk and underserved youth, and feature two distinct designs inspired by an ode to hair.

“During the month of February, IPSY will also provide our members with exclusive access to Black-owned brands, including Fenty Beauty, Briogeo, Danessa Myricks, Pat McGrath Labs and Buttah Skin, via our online IPSY Shop,” said Westrup.

The Icon Box is a quarterly upgrade available exclusively to IPSY Glam Bag and BoxyCharm subscribers, offering eight premium beauty products valued at up to $350 for just $65.