After Bite’s New Portable Wipes Treat Poison Ivy

With intrepid adventurers stepping back into the Great Outdoors this spring and summer, After Bite is arming them with a new remedy to combat poison ivy.

After Bite has launched a first-of-its kind solution for poison ivy that the brand says prevents and treats exposure.

The innovative wipe format was developed to prevent and treat any stage of exposure to poison ivy while providing itch relief.

“The After Ivy Complete Wipe is a unique, all-in-one solution that combines the benefits of multiple products and fits easily in your pocket,” said Carolyn Steele, marketing vice president of After Bite. “We listened to consumer needs and pain points around poison ivy exposure and are super excited to bring this unique innovation. We like to say that if you are concerned about poison ivy then this is all you need.”

On-the-Go Antidote

After potential exposure to poison ivy, the wipe removes oils and prevents rash from developing. After Ivy does not require access to water to effectively wash away rash-causing oils, making it an ideal solution for the on-the-go consumer. If a rash already exists due to prior exposure, the wipe can be used to treat the skin and provide maximum itch relief, per the makers. After Ivy was designed for worry-free, outdoor adventures, per marketers, and comes in 16 individually wrapped wipes.

The After Ivy Complete Wipe retails for $14.99 nationwide at CVS, Bass Pro Shops, Academy Sports, Amazon and afterbite.com.