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Amway plans to establish an Asia Beauty Innovation Center (ABIC) in South Korea

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By: TOM BRANNA

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Amway: plans to establish an Asia Beauty Innovation Center (ABIC) in South Korea. Paul Seehra, Ph.D., has transferred from Amway world headquarters to serve as the center’s first R&D director. He previously led research and development for the Artistry luxury/anti-aging beauty division. Elaine Sheng, formerly head of Artistry cosmetics, has relocated from the company’s New York office to serve as marketing director at the new ABIC.

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