Amy Sloan Succeeds Stephanie Kramer as Head of SkinCeuticals US

SkinCeuticals has named Amy Sloan the head of SkinCeuticals US. Sloan succeeds Stephanie Kramer, who was promoted to global general manager.

Kramer brings nearly 20 years of business strategy and marketing experience, directly following over a year as the US general manager of SkinCeuticals role last month.

“The authentic heritage of this brand, the commitment to science and our esteemed medical partners, and the people who make SkinCeuticals truly special never cease to impress me,” said Kramer. “It is with pride and anticipation for what is to come that I transition the U.S. role to Amy's skilled hands.”

Sloan brings 15 years of global and US beauty industry experience – a decade of those years with SkinCeuticals – to the role of head of SkinCeuticals US. She has served as vice president of marketing for the SkinCeuticals US team for three years following seven with SkinCeuticals Global as head of omnichannel marketing for the brand.

Sloan joined L'Oreal in 2011 to lead the digital and retail expansion of SkinCeuticals globally. She created and transformed the digital and retail capabilities of the business, spearheading the development of ecommerce for the brand alongside the digital and social media strategies. As part of her exclusive partners initiative, the SkinCeuticals team created its unique flagship program, which now includes 130 accounts nationwide exclusively selling SkinCeuticals with custom marketing materials and business consultation.

In addition to her retail innovations, Sloan led the creation of the ProTalk services, which ensures top skincare professionals are readily available to answer consumer needs through chat, consults, or live-streaming events, allowing professional advice to be accessible for all.

While leading the US Marketing Team, Sloan has successfully driven product launches and animations, and has been instrumental in bringing the skincare professional to the consumer both offline and on.

“This next chapter in my SkinCeuticals story is an exciting one for me, most of all because of the team behind the brand,” said Sloan. “With the unique talents that each individual provides, I know that continued success and shared triumphs are in our future. I am infinitely thankful to Stephanie Kramer for her guidance and support and wish her well in her next endeavor.”

Before her tenure at L'Oreal USA, Sloan held marketing positions at L'Occitane en Provence and at peer-reviewed science journal Nature Publishing Group.