Arbonne International Appoints Lori Burgher Chief Marketing & Growth Officer

Arbonne International pbc appointed Lori Burgher as new chief marketing and growth officer.

Burgher will lead Arbonne’s marketing efforts, focusing on high-impact strategies to drive customer engagement.

“I am thrilled to join Arbonne at such a pivotal time,” said Burgher. “With new product formulations, cutting-edge technology, and a dedicated focus on sustainability, I look forward to collaborating with our teams to position Arbonne for sustained growth and innovation.”

With over 25 years of experience, Burgher has led successful marketing campaigns and growth initiatives for companies in both domestic and international markets. Her expertise encompasses brand management, digital experience, customer relationship management and data-driven decision-making.

Burgher will be responsible for steering the creation of Arbonne’s product innovation strategy, marketing plans, managing brand visibility initiatives and employing data analytics to enhance customer experiences. Her method ensures that Arbonne stays responsive to market dynamics while fostering strong connections with customers, independent consultants and business partners.

“Lori’s appointment marks an exciting new chapter for Arbonne as we expand in the wellness industry,” said Jen Orlando, Arbonne CEO. “Her customer-focused, data-driven approach will help Arbonne maintain its leadership while adapting to the evolving needs of our customers and markets.”