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November 14, 2005
By: TOM BRANNA
Editor
Arcade Marketing Inc., New York, NY, recently created several new sampling packages. Vicks Vapor Rub created scent trials, using the company’s MicroFragrance Scratch’n’Sniff technology, that are rubbed or scratched to communicate the product’s olfactory properties. Arcade also introduced a clear, scented delivery label that contains the company’s exclusive polyester film and new aroma microencapsulation and application technology. It is featured on Procter & Gamble’s Whitening Expressions toothpastes. The BeautiSeal sampler was utilized by Unilever for in-store sampling of Dove Essential Nutrients face cream and Pond’s Dramatic Results moisturizer.
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