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Anablue is available online and includes oil, serum and scalp cleanser.
October 4, 2023
By: TOM BRANNA
Editor
Designer and creative director Lauren Perez Waltzer has entered the haircare category. Anablue is available online at www.anablue.com. The range includes pre-wash hair oil, hair serum and scalp cleanser. Prices range from $25 to $42. Perez Waltzer started her career in fashion, where shespent a decade consulting for brands like Alo and Good American. But she insists her true passion has always been in hair. “Through Anablue, I'm channeling my unique perspective and natural ingredient know-how into the haircare realm,” she said. “Growing up in a Moroccan family, I've been immersed in the vibrant traditions of my heritage. Regular shipments of amazing oils, like argan and prickly pear seed oil from Morocco arrived at our doorstep, sparking years of experimentation.” Anablue's distribution is limited to the website, but Perez Waltzer envisions the brand will enter spas and brick-and-mortar outlets, as well as in Europe and, of course, Morocco. As one might suspect, Anablue's hero ingredient is Moroccan argan oil.
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