Ariana Grande Adds New Fragrance To Cloud Collection

A new “cloud” is floating into Ariana Grande’s Cloud Fragrance Collection.

Developed in partnership with Luxe Brands and created by Firmenich’s Clement Gavarry—the perfumer behind Cloud and Cloud Pink fragrances—Cloud Aurora is billed a radiant blend of spun sugar, fluffy musk and blackcurrant that marketers say swirls into vanilla-dipped petals and cozy woods. It finishes with a hint of vanilla smoke and golden amber.

The signature Cloud bottle is reimagined in a radiant pearlescent finish that catches the light like a “soft shimmer in the sky,” according to the brand.

“Cloud and Cloud Pink are two fragrances that will always be so close to my heart and ones that the fans continue to show overwhelming love to, even after all this time,” said Grande. “Developing a new fragrance for this franchise was years in the making because I knew it had to be absolutely perfect in order to live within this collection and really stand on its own. I wanted this fragrance to feel comforting and uplifting at the same time, like wrapping yourself in the warmth and light of a vanilla-kissed daydream.”

The Cloud franchise made its debut in 2018 with the launch of the original Cloud fragrance, becoming an instant “cult-classic” and winning 2019 Fragrance of the Year at the Fragrance Foundation Awards. In 2023, Grande expanded the franchise with the launch of Cloud Pink.

Noreen Dodge, chief marketing officer and chief commercial officer of Luxe Brands, says the continued loyalty across markets is a testament to the strength of Grande’s fragrance franchise.

“The launch of Cloud Aurora expands this universe in a way that feels both new but still unmistakably Cloud,” noted Dodge.

Cloud Aurora Eau de Parfum, $75, and the travel size spray, $30, will be available on July 14 at Ulta.

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