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Part of P&G brand's Air Dry Revolution campaign.
July 7, 2015
By: Christine Esposito
Editor-in-Chief
As part of its Air Dry Revolution campaign, Procter & Gamble’s Aussie hair care brand has teamed up again with “Sh*t Girls Say” star Graydon Sheppard to release the second “Sh*t Girls Say About Hair” video. “This second video is meant to be relatable and familiar, but also funny,” said Graydon. “It laughs at those moments when hair becomes too consuming. Shouldn’t we all save time on our hair and not let it get in the way of life?” The “Sh*t Girls Say About Hair – Episode 2” video can be viewed here: The campaign, which also features a series of hair style how-tos and tips from celebrity stylist Sarah Potempa, is using hashtag #DitchTheDrama.
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