Barbiecore Ranks No. 1 Aesthetic Beauty Trend of Summer 2023

The “Barbie” movie soared to $162 million at the box office during its opening weekend and attendees donned their best sequenced pink ensembles. No wonder, then, that Barbiecore aesthetic is officially the No. 1 ranked trend for summer 2023, according to Beauty Daily by Clarins. 

 

The beauty trend experts analyzed TikTok and Pinterest data to ascertain the biggest aesthetic beauty trends for summer 2023. 

 

Barbiecore ranked No. 1 with 505.5 million TikTok views, and an increase of +2,000% in Pinterest searches influencing beauty consumers to shop all things pink. When looking at nails, “Barbie pink nails” has increased +200% in searches on Pinterest from last year. 

Coming in at No. 2 was Sofia Richie’s “quiet luxury” aesthetic with 372.3 million TikTok Views. Exemplifying tailored, minimal beauty – consumers are increasingly seeking out nude lip colors and brown or beige eye make-up that embodies the demure beauty trend.

From loose waves to iridescent eyeshadow – “Mermaidcore” is making waves. With the launch of the highly anticipated The Little Mermaid, it's no surprise the hashtag #mermaidcore has 363.4 Million views. Searches on Pinterest have also increased by +2,000% from last year. ‘Turquoise nail designs’ have also shot up in interest on Pinterest searches, increasing +200%.

The “coconut girl aesthetic” embodies all things tropical. Coined in 2021, the aesthetic is rising again as a leading summer trend increasing in Pinterest searches up +5,550% from last year. With the #coconutgirlaesthetic hashtag at 106.3 million, the aesthetic embodies Y2K surfer girl style. The look embodies hibiscus prints, effortless air-dried hair, dewy bronzed skin, and hydrated, glossy lips.  

“Sirens,” known as the dark, edgy sisters to mermaids, is an aesthetic on the rise – increasing +10,000% in Pinterest searches from last year. With #sirencore generating 66 million TikTok views, the aesthetic is defined by dark hair, crochet outfits, and seductive dark make-up. “Siren eyes” are especially trending, characterised by sharp inner corner eyeliner that elongates the eyes.  

“Blokettecore” by definition is the aesthetic of stereotypical British “bloke: culture style meets hyper-feminine coquette. Increasing +10,000% in searches on Pinterest Trends from last year, the aesthetic is characterized by baggy football t-shirts, mini-skirts, Lana Del Rey-style eyeliner, doe eyes and rosy cheeks. This trend garnered 30.5 million TikTok views.