Beaute Prestige To Market Goutal Scents in U.S.

Beaute Prestige International is the U.S. division of the Paris-based luxury fragrance company and a division of Shiseido Americas Corporation.

Founded in 1980 by the late French perfumer Annick Goutal, the Paris-based Annick Goutal Parfums develops and distributes more than 30 individual scents for women, 10 scents for men, a line of skin care products enriched with an active rose serum and a collection of scented candles and home fragrance sprays. The brand is currently carried in several prestige-level department stores in the U.S., including Barney’s, Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue.

“Over the past three decades, the name Annick Goutal has become virtually synonymous with the very highest level of quality and luxury in the realm of lifestyle fragrances,” said Nicholas Munafo, president of Beaute Prestige International USA. “The perfumery house has consistently raised the bar with each successive launch, solidifying its position as a leading creator of artisanal scents, while faithfully maintaining the traditions so integral to its core values. BPI’s proven strategy of growing distinctive, high-end fragrance brands in limited distribution channels seems a natural fit for Annick Goutal Parfums, and we are well-positioned to maximize the brand’s significant potential in the U.S. market.”

According to Brigitte Taittinger, president of Annick Goutal, “Since the creation of the brand, the U.S. market has always been our first export market. Our distribution, very selective since the beginning, is a reflection of our brand positioning. We have total trust in the ‘know how’ of BPI USA to support the development of Annick Goutal in the states, respectful of our image and specificities.”