Industry News, Marketing News

Beauty Industry West Announces Inaugural Emerge Beauty Awards

The entry period runs through August 2, 2024.

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By: Lianna Albrizio

Associate Editor

The West Coast’s premier beauty trade organization, Beauty Industry West, (BIW) has launched the Emerge Beauty Awards, an expanded awards program dedicated to recognizing and celebrating emerging beauty brands and their innovative products.

The Emerge Beauty Awards will celebrate the ingenuity and creativity of new brands – offering greater visibility and the recognition within the beauty industry.

“We are thrilled to introduce the Emerge Beauty Awards,” said Dustin Cash, president of BIW and co-founder of SOS Beauty. “This award was specifically created to allow more new companies and brands, especially on the West Coast, to showcase their market entries and to achieve wider exposure to an expanded audience. The awards are a testament to the vibrant and dynamic nature of the beauty industry especially some of the smaller, independent companies. BIW believes in the power of new ideas and is excited to provide a platform for emerging brands to shine.”

Prospective participants are asked to complete a form and provide three product samples in addition to an entry fee of $195. Product(s) submitted must have launched between March 1, 2021 and March 1, 2024, and must align with award categories in skincare, color cosmetics, hair care, sun and nail care. Each submission will be evaluated against five key areas of consideration, judged by veterans within those respective scopes. Areas of evaluation and their respective judges are: Cosmetic Chemist & CEO of Project Chemistry, Susan Goldsberry, for Innovative Formulation; Founder & president of Above Rinaldi Labs, Fred Khoury, for Product Development; Jansy Packaging, Allison Kent-Gun, for Packaging Quality; Glossy, Lexy Lesback Pink, for Marketing & Social Media Engagement; and Counsel at K&L Gates, Avril Love, for Regulatory Compliance.

The entry period runs through August 2, 2024. The finalist showcase will take place Sept. 10 and an awards gala will be held on Nov. 9, 2024.

For entry details, go here.

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