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White has over two decades as an executive in the med-tech and aesthetics-focused industries.
January 28, 2025
By: Lianna Albrizio
Associate Editor
Beauty tech company Geneo United has appointed Erin White president.
According to the company, White’s guiding principle is the “Quality Hat” philosophy—doing things right the first time. To help bring this to life, White is spearheading a transformative strategy for Geneo United, built around three core pillars: an innovative roadmap designed to elevate the Geneo United experience for providers and consumers alike; a customer-centric focus to deliver value to Geneo United’s customers through enhanced onsite support and improved digital tools; and building a sustainable sales team rooted in strong partnerships with its customers and industry stakeholders.
“I am honored to lead Geneo United into its next chapter,” said White. ” I am especially excited to collaborate with the industry veterans across our sales team, including Diane Bottone, Sara Maugh, Christina Quinn and Stefani Silverman.”
Geneo United says its success is built on the foundation provided by its parent company, Lumenis – a global leader in energy-based solutions for aesthetic and vision applications. With over five decades of innovation, Lumenis continues to push the boundaries of what’s possible.
Pollogen, a subsidiary of Lumenis, is the innovator behind Geneo United’s cutting-edge technologies, including the Oxfoliation process and Geneo X device. Together, they have set new benchmarks for innovation and performance in the beauty tech industry, officials said.
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