Marketing News

Bloomingdale’s Brings California’s Flamingo Estate to New York with Carousel

The carousel space will be transformed into a pop-up market.

Bloomingdale’s Flamingo Estate will bring the inspiration from Richard Christiansen’s home and garden to life with a pop-up market in the Big Apple.

The Carousel @ Bloomingdale’s, available at the 59th Street flagship store and online, will feature garden-grown signature goods from the farms and orchards of California’s Flamingo Estate.

Flamingo Estate is Richard Christiansen’s home and garden, but it’s also a collection of over 120 farmers and growers employing regenerative practices. The products are made the slow way, by people they trust, to ensure impeccable sourcing and traceable ingredients. From candles to soaps to pantry items, their collections are hand-harvested and hand-made.

“Flamingo Estate is my home, and a celebration of everything we grow in California. But before Flamingo Estate was born, I spent almost 20 years here in Manhattan dreaming of a garden and orchard and all the things I could make there,” said Christiansen. “So in many ways, this is a homecoming for me. I always wanted to create a wonderful expression of my LA home and garden, here in New York.”

In-Store Activations

The partnership with Flamingo Estate also brings in-store activations at Bloomingdale’s 59th Street flagship throughout the season.

On select Saturdays in February and March, customers are invited to enjoy custom calligraphy on their olive oil bottles and candles when they purchase these items from the pantry.

Bloomingdale’s x Flamingo Estate officially launches at the 59th Street store and online January 23, and the shop will be live through mid-March.

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