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The global initiative encourages consumers to minimize their consumption of single-use plastics in everyday life.
June 16, 2024
By: Lianna Albrizio
Associate Editor
Sustainable cleaning company Blueland is partnering with drag queen and environmental activist Pattie Gonia to support Plastic Free July.
Blueland and Pattie Gonia are introducing the “Pointless Plastic Challenge” to their followers. To further eliminate the consumption of single-use-plastic, the partnership aims to shed light on the excessive use of plastic in daily routines while raising money for Beyond Plastics, a leading non-governmental organization in the fight against plastic pollution.
The challenges gives participants a chance to post a photo on Instagram of their “pointless plastic,” whether bananas or Amazon package, and tagging the brand. For every photo shared, the brand will donate $10 to Beyond Plastics.
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