Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
New Vitamin Enriched Face Base+ contains niacinamide, panthenol and vitamin C.
July 24, 2026
By: Melissa Meisel
Bobbi Brown Cosmetics is unveiling the next chapter of one of its bestselling products: the Vitamin Enriched Face Base+. According to the Happi Top 50 Company, this new product is an “elevated version” of its moisturizer and primer hybrid.
The new formula contains a SuperVitamin Blend featuring “five times” the vitamins including niacinamide (vitamin B3) to help strengthen the skin barrier, panthenol (vitamin B5) to replenish moisture and vitamin C to brighten skin over time
This delivers “enhanced skincare benefits while preserving everything consumers love about the original including its signature buttery texture, uplifting grapefruit and geranium scent, and effortless ability to create the perfect makeup-ready canvas,” per the brand.
Originally created backstage, Vitamin Enriched Face Base has evolved from an artist secret into a global beauty staple with one sold every 10 seconds worldwide. Now, after more than five years of development, the formula has been “elevated and future-proofed” to meet the needs of today’s consumer.
“This wasn’t about changing the formula; it was about making it work even harder for your skin,” says Teresa Kitfield, vice president of global product development for Bobbi Brown Cosmetics. “We asked ourselves, ‘How can we make the best even better?’ The answer was a new SuperVitamin Blend, purposefully chosen to deliver tangible results.”
In addition to its enhanced skincare benefits, Vitamin Enriched Face Base+ delivers 24-hour priming performance, an immediate 122% boost in hydration, and a 22% improvement in skin smoothness after four weeks of use, said the company.
Consumer testing showed that “96% of users agreed their skin looked brighter, healthier and more plumped with moisture after use. Additionally, 97% said their skin felt primed for makeup, 96% agreed their makeup looked fresh all day and that its wear was improved and 91% said they didn’t have to worry about cakey-looking makeup when using the product.”
Looking for more makeup and skincare hybrids? Check out our coverage here.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
