New Products

Branded Legacy, Kat Tat Collins To Enter Growing Tattoo Aftercare Market

Enigma by Kat Tat tattoo cream is shea butter based.

Branded Legacy, Kat Tat Collins To Enter Growing Tattoo Aftercare Market

Branded Legacy, Inc. and tattoo artist Katrina “Kat Tat” Collins plan to enter the premium tattoo aftercare market with the launch of Enigma by Kat Tat tattoo cream.

Kat Tat is known for her appearances on reality TV shows, including as a cast member on VH1’s “Black Ink Crew: Chicago.” She is the owner of Enigma Tattoo Beverly Hills.

Branded Legacy, a Melbourne, FL-based holding company, has not released a launch date for the new shea butter-based cream, which CEO David Oswald says “will set a new standard in tattoo aftercare.”

“This partnership with Kat Tat was the perfect move for Branded Legacy, Inc.,” said Oswald. “Katrina has a reputation for excellence, and she was committed to creating a product, from scratch, that she could be proud of.  Our team loves creating new products, and working with someone as devoted to the project as Kat really got everyone excited about the project. “

According to ResearchAndMarkets.com, the global tattoo aftercare products market is expected to grow at a CAGR of approximately 7.2% to reach $214 million in 2030, rising from $131.7 million in 2023.

At launch, Branded Legacy will compete against tattoo aftercare products from players such as Mad Rabbit, a fast-growing brand that expanded its reach into the mass market last year with distribution at Walmart.

Branded Legacy’s brands include Sycamore BioPharma, a CBD wellness range.

“Teaming up with Branded Legacy on the development of my very own tattoo aftercare, Enigma by Kat Tat, has been like a dream come true,” said Collins.

“Their enthusiasm and commitment to bring to life my vision of formulating an all natural shea butter based product makes this partnership a match made in heaven,” she said. “With over 15 years experience in the tattoo industry, I have seen enough to know what works and what does not work. This collaboration allows me to combine my expertise in tattoo artistry with overall skin care, ensuring that tattoo lovers and artists have access to the best healing cream possible.”

Keep up with the story. Subscribe to the Happi free daily
newsletter

Related Breaking News