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Italian natural skincare brand plans to scale the business and expand its team in the US and across Europe.
July 18, 2023
By: Christine Esposito
Editor-in-Chief
Irene Forte Skincare, a Certified B-Corp based in Italy, has secured a minority investment from L Catterton. The investment positions the company for continued growth in Europe and the US as the brand expands its presence among luxury retailers and online partners. Founded by Irene Forte in 2018, the eponymous skincare line was developed for use by spa professionals in the five-star Rocco Forte Hotels to meet the demand for products that are both natural and backed by science. Today, Irene Forte Skincare is currently available in selected stockists worldwide, including iconic specialty retailers and department stores such as Blue Mercury, Nordstrom, Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Liberty London, Ludwig Beck, and Le Bon Marche, as well as boutique shops and premium online channels including Farfetch and Amazon Luxury. The brand has experienced 100% growth, year over year, with a 50% customer retention rate amongst e-commerce shoppers. The partnership with L Catterton will focus its strategy on scaling the business and expanding the team in both the U.S. and across Europe. Given its excellent existing distribution, the Irene Forte Skincare team will prioritize investing in and growing with loyal partners, while strategically expanding into additional valuable brick-and-mortar doors. Significant investment in D2C will underpin retailer growth. L Catterton has significant experience investing globally in the beauty and personal care category. Current and past investments include Tula, Merit, Oddity (parent company of Il Makiage), Bliss, Function of Beauty, The Honest Company, Elemis, Nutrafol, Intercos, Marubi, and many others.
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