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New fragrances and body products will be promoted with CGI-centric holiday campaign.
November 14, 2024
By: Christine Esposito
Editor-in-Chief
Claire’s Holdings is rolling out C by Claire’s, an exclusive line of fragrances and body care products designed for Gen Zalpha, the mix of Gen Z and Gen Alpha consumers.
“At Claire’s, we continually seek innovative ways to engage with our consumers and provide the products, categories, and experiences that excite them,” said Meghan Hurley, VP of marketing at Claire’s. “We know beauty is a space that our Gen Zalpha consumers are passionate about, and we’re thrilled to give them another avenue to express themselves through this new collection.”
The new collection features foaming moisturizers, bath and body scrubs, fragrances, hair and body mists, and more.
C by Claire’s is crafted with high-quality ingredients, according to Claire’s Holdings.
The line features scents catering to the growing gourmand scent trend, such as Cherry Bliss, Cloudberry Fizz, Watermelon Kiss and Salted Caramel. Products have vibrant packaging “that reflects the bold, expressive spirit of Claire’s and its consumers.”
C by Claire’s features all-new signature fragrance called Be The Most. It is described as delicate blend of pistachio, vanilla musk, sandalwood and Italian citrus.
Claire’s will support the launch with a CGI-centric Holiday campaign which comes to life across the brand’s retail, digital and social channels.
Priced from $14.99 to $29.99, C by Claire’s is now available in-store and online at Claires.com.
In 2017, several Claire’s cosmetics products were found to contain asbestos. The company has been rebuilding its beauty presence across the category. In 2022, it announced plans to open stores inside Macy’s. This year, it announced retail expansion with Walgreens.
There are approximately 2,750 Claire’s stores in 17 countries throughout North America and Europe. In June, Claire’s Holdings LLC announced the appointment of Chris Cramer as interim CEO.
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