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Initiative will allow beauty enthusiasts to confidently dye their hair at home with each appointment.
June 18, 2024
By: Lianna Albrizio
Associate Editor
Clairol is partnering up with Kim Kimble and Glamsquad to bring free at-home hair color appointments directly to consumers’ doors via Clairol House Calls this summer.
After ascertaining that 70% of women are looking to cut back on salon visits while still wanting to color their hair, yet less than 40% feel confident in DIYing, Clairol’s House Calls will allow beauty enthusiasts to confidently dye their hair at home with each appointment.
In January 2023, Clairol debuted three products that deliver salon-quality color and style from home: Root Touch Up Color + Volume 2-in-1 Spray; Natural Instincts Bold; and Blonde It Up Crystal Glow Toners work on all hair types and textures.
Stylist to stars like Zendaya and Beyonce, Kim Kimble has worked with Clairol and Glamsquad stylists to curate the House Call appointment process, ensuring all clients feel empowered to take on DIY hair color in the future. What’s more, each appointment will also include a free manicure and blowout post coloring experience. Appointments will be bookable through Glamsquad beginning June 18.
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