Consolidated Net Sales Revenue Falls 12% for Helen of Troy in Q1 2025

Consolidated net sales for Helen of Troy fell 12.2%, or $57.8 million, to $416.8 million in Q1 2025 for the three month-period ended May 31, 2024 compared to $474.7 million in the year-ago period.

Officials said the decrease was primarily driven by a decline in sales of hair appliances, prestige hair care products and humidifiers in beauty and wellness. These factors were partially offset by international growth and higher sales of fans in beauty and wellness.

CEO Noel M. Geoffroy said the “disappointing” start of the year stemmed from an “unusual number” of internal and external challenges in the quarter that he did not identify.

“Many of these challenges became more pronounced toward the end of the first quarter and some continue to evolve,” he explained. “We now see this fiscal year as a time to take action to reset and revitalize our business.”

Consequently, the company is lowering its annual outlook – a move that delays the long-term financial algorithm in its strategic plan.

For 2025, the company expects consolidated net sales revenue in the range of $1.885 billion to $1.935 billion, which implies a decline of 6.0% to 3.5%, compared to the previous range of a decline of 2.0% to growth of 1.0%. The sales outlook continues to reflect the company’s view of lingering inflation and further consumer spending softness, especially in certain discretionary categories.

“Despite the challenges we currently face, I remain confident the strategies we are implementing are the right ones to improve the long-term health of our brands, return our company to positive sales and earnings growth, and deliver sustained shareholder value creation,” said Geoffroy.