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Cosmetic Wipes Market To Reach $950 Million by 2032

Demand has continued to grow, especially due to rising disposable incomes and boosted consumer spending power.

The global cosmetic wipes market is projected to grow at a 5% value CAGR, reaching $950 million, by 2032, per a newly published report on the industry by Fact.MR.

From 2017-2021, demand for cosmetic wipes flourished at a growth rate of 4.3%, concluding at $ 565.73 million. Demand for cosmetic wipes has continued to grow, especially due to rising disposable incomes and boosting consumer spending power, analysts say. This has enabled consumers to use convenient products that were once considered non-essential.

Makeup Wipes: A Profitable Segment

Cleansing and makeup removal wipes continue to be the most profitable segment, accounting for 40% of global revenue. In recent years, the cosmetic industry has witnessed significant transformation due to the introduction of color cosmetics. This has increased the consumption of cosmetics across different age groups and has given rise to the demand for beauty wipes.

Due to the harsh nature of chemicals used in many cosmetics, dermatologists recommend following a proper skincare routine, starting with proper makeup removal. Makeup removal wipes not only act as cleansers but hydrate the skin and restore its natural properties to prevent potential skin disorders. As a result, major manufacturers are focusing on manufacturing natural makeup removal wipes that have low chemical content. This, analysts say, is expected to drive demand for moisturizing cosmetic wipes, exfoliating wipes and non-woven fabric cosmetic wipes over the coming years.

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