Coty Calls On Public To Sign Petition Debunking Outdated Beauty Notions

Coty wants to change the way people talk about beauty. What constitutes it, what it looks like. That’s because, to the powerhouse, none of that matters. Beauty is, and should, be “undefined.”

Recently, the Happi Top 50 Company, whose mission is to “make over the beauty world together,” held a cross-industry roundtable to discuss restrictive beauty ideals and definitions.

Coty launched the #UndefineBeauty campaign in 2023 with an open letter to major English dictionaries, calling for an update of the current definition of the word “beauty.” The sentence, “She was considered a great beauty in her youth,” illustrates the point to a T: the #UndefineBeauty campaign considers examples like these limiting and exclusive.

“There is no valid single standard of beauty; the way we assess beauty is acquired, rather than evolutionary,” said brain scientist and psychologist, John-Dylan Haynes, professor at the Charité Medical University in Berlin.

As the next chapter of its #UndefineBeauty campaign, the panel debunks beauty myths and includes perspectives on neuroscience, art, social media, sociology and mental health, and underscores the need for collective action to drive change.

Sue Nabi, Coty CEO, said the company recognizes its responsibility to reflect a diverse vision of beauty.

“Our ongoing commitment to this campaign, including our latest roundtable discussion, underscore our resolve to create beauty for everyone,” she said. “Our goal is to help each person feel their most beautiful self.”

Petition

To date, there has been no response from the dictionary publishers, and Coty is calling on them once more to change the definition to reflect today’s society.

Coty is inviting the public to join the #UndefineBeauty movement. Sign the petition here.