Marketing News

Covergirl Launches New Clean Invisible Foundation with Vintage-Inspired Campaign

Improved formula is housed in a squeeze tube and made with 100% natural pigments.

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By: Lianna Albrizio

Associate Editor

Covergirl has launched an improved version of its Clean Invisible Foundation with a new digital campaign celebrating its birth year – 1961.

Clean Invisible Foundation in Porcelain, $10.

Housed in a squeeze tube, fragrance-free and made with 100% natural pigments, Clean Invisible Foundation retails for $10 on Amazon and Walmart and available in 22 shades including porcelain, perfect beige, golden honey and java.

Check out a clip of the vintage-inspired campaign celebrating Covergirls’ 63rd birthday here:

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