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Creme of Nature Supports No Kid Hungry for the Holiday Season

Will provide a $10,000 donation, and will rally its community through its #ShineDifferent awareness effort.

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By: Lianna Albrizio

Associate Editor

Multicultural haircare brand, Creme of Nature, is showing support for No Kid Hungry to bring hope, cheer and healthy meals to kids this holiday season. 
 
Creme of Nature joins over 30 national brands that are supporting the No Kid Hungry campaign.
 
Through work with schools and community groups, advocacy, and awareness, No Kid Hungry is working to end childhood hunger and give all kids the healthy food they need to thrive. This holiday season, Creme of Nature is supporting No Kid Hungry by providing a $10,000 donation, which can help provide 100,000 meals to kids, and by rallying its community through its #ShineDifferent awareness effort.
 
Creme of Nature is encouraging its community to show support and spread awareness of this initiative by posting a selfie holding a sign with the phrase #ShineDifferent and to also use the hashtag on their social media pages. 
 
“One of our core values is community empowerment. Sadly, our African-American community is disproportionately impacted by food insecurity and deeply impacted by food inflation this holiday season,” said Stephanie Burks, senior director of marketing for Creme of Nature. “Participating in the No Kid Hungry campaign is our way of supporting our community and making a difference.
 
In 2021, according to a report from the United States Department of Agriculture, 9 million children faced hunger – that's 12.8% of all children in the United States. In addition, the report found that Black and Latino households were substantially more likely to experience hunger.
 
Creme of Nature is among the first mainstream haircare lines designed especially for Black and multicultural women. Over the years, the brand has established a reputation for producing high quality products for women of color to express her unique beauty through her hair texture, style, and strength in pursuit of self-care solutions for beautiful hair. 
 

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