• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    CBD Brands Must Focus On Health Solutions

    A Post-Pandemic Pause in Home Cleaner Sales

    Hair Color Market on Vibrant Streak Inching Out of Covid-19 Pandemic

    Wellness Industry Thrives with Vitamin-Infused Beverages & Beauty-Boosting Supplements

    Skin Care Soars into 2022 with New Products for Facial Care & Body Skin Health
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    OleHenriksen’s “Big Oh Duo” Pairs New Body Skincare and Sexual Wellness Device

    Coptis Appoints Marie Renee Thadal Vice President of Sales and Operations

    Matrix Hair Care Introduces All-In-One Toning Leave-In Sprays

    Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results

    Han Wen Appointed L’Oréal’s New Chief Digital, Marketing Officer
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    30. Yanbal

    18. Guthy-Renker

    1. Procter & Gamble

    16. O Boticário

    Tupperware
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results

    Indie Beauty Brand i-On Skincare Releases New Skin Emulsion, AI Diagnostic Tool

    Estée Lauder Companies' New Research on Oxidative Damage, Skin Barrier Function & Hyperpigmentation

    Q10 Still Holds Promise in Cosmetics Research Says Beiersdorf

    Croda Supports 2022 IFSCC Congress with Platinum Sponsorship
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    OleHenriksen’s “Big Oh Duo” Pairs New Body Skincare and Sexual Wellness Device

    Coptis Appoints Marie Renee Thadal Vice President of Sales and Operations

    Matrix Hair Care Introduces All-In-One Toning Leave-In Sprays

    Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results

    Han Wen Appointed L’Oréal’s New Chief Digital, Marketing Officer
    Lab Equipment
    Mixing
    Packaging
    Testing

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs

    Colgate-Palmolive Releases 2021 Sustainability & Social Impact Report

    Sustainable Personal Care Brand sk*p Enters Ulta Beauty Stores

    LVMH Creates Cosmetic Packages with Carbon-Negative PET
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Croda

    Vantage Personal Care™

    BotanicalsPlus

    BARALAN

    QRS (Quality Resourcing Services)
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Revlon's Creme of Nature Launches #ShineDifferent Hair Care Campaign

    Updates its hair styling products with a new modern look for its packaging.

    Revlon
    In addition to the new and improved package design, the #ShineDifferent campaign highlights individuals who are celebrated and rising stars within their community.
    Related CONTENT
    • Prime Matter Labs
    • Excellentia International
    • Natural Plant Products, LLC
    • Natural Plant Products, LLC
    • VVF Kansas Services, LLC
    07.05.21
    Legacy hair care brand Creme of Nature has unveiled its #ShineDifferent campaign and new packaging design for the Creme of Nature with Argan Oil From Morocco collection.
     
    Creme of Nature offers hair care and styling products infused with certified organic Argan Oil from Morocco, providing intense conditioning and nourishment. The product line continues to be formulated with the same uncompromising ingredients such as no sulfates, no mineral oil, no petrolatum — and now boasts a modern look, along with its original formula.
     
    The #ShineDifferent Campaign
     


    “For the past 10 years, our Argan Oil From Morocco collection has been a staple in our consumers’ hair regimen and ‘herstory’ to achieve healthy and shiny hair. With a large focus on Black women today, it is the perfect and most appropriate time for us to initiate the #ShineDifferent campaign, a celebration of this signature collection’s renewal and its longevity in the haircare space; along with underscoring ‘hidden figures’ who are shining differently in their respective professions and community,” said Jolorie Williams, general manager, Revlon Multicultural and Contract Services.
     
    The #ShineDifferent campaign will kick off this summer highlighting individuals, across various platforms, who are celebrated and rising stars within their community. It will feature a series of experiential and digital activations which include the unveiling of the #ShineDifferent mural painted by visual artist Erica Chisolm. Located in Atlanta’s historic Cabbagetown (727 Wylie St. SE), known for its picturesque murals, Chisholm’s #ShineDifferent mural serves a standing tribute to the dynamic woman featured throughout the campaign.
     
    Additionally, the campaign will include a series of viral videos spotlighting each influencer’s personal and bold journey as a creator. The series will stream across all of Creme of Nature’s social mediums, i.e., Facebook, Instagram and YouTube and other third-party platforms.
     
    “Today, we’re shining different. We’re shining different in the community through our numerous enrichment efforts; such as the “legacy to leadership” HBCU scholarship program. We’re shining different on our retailers’ shelves and at the core; committed to keeping our consumers’ hair shining and healthy,” Williams added. The new look will be reflected across the entire Creme of Nature Argan Oil From Morocco portfolio, re-imagining the essence of the brand.
     
    Featured notables include: jazz musician Ashley Keiko (New York, NY), muralist Erica Chisolm (Atlanta, GA), marine researcher Alannah Vellacott (Nassau, Bahamas), harpist Madison Calley (Los Angeles, CA), yoga influencer Faith Hunter (Washington, DC) and beauty entrepreneur Melissa Hibbert (Los Angeles, CA).
     
    The award-winning Creme of Nature with Argan Oil from Morocco collection features an array of 15 maintenance and styling products ranging from shampoo and conditioners to stylers. The new packaging design will roll out nationwide to retailers starting this month.
    Related Searches
    • Hair Care
    Related Knowledge Center
    • Hair Care
    Suggested For You
    Prime Matter Labs Prime Matter Labs
    Excellentia International Excellentia International
    Natural Plant Products, LLC Natural Plant Products, LLC
    Natural Plant Products, LLC Natural Plant Products, LLC
    VVF Kansas Services, LLC VVF Kansas Services, LLC
    Hair Oil: A Look at the Top 10 Hair Care Beauty Brands by Search Hair Oil: A Look at the Top 10 Hair Care Beauty Brands by Search
    Line It Up: Top 10 Eyeliner Makeup Brands by Search Volume Line It Up: Top 10 Eyeliner Makeup Brands by Search Volume
    Top 10 Beauty Brands for Makeup Palettes in Color Cosmetics Top 10 Beauty Brands for Makeup Palettes in Color Cosmetics
    CEW Beauty Creators Awards CEW Beauty Creators Awards
    Fragrance Gets Back On Track Fragrance Gets Back On Track
    Cleaning Product Companies Named 2021 Safer Choice Partner of the Year Award Winners Cleaning Product Companies Named 2021 Safer Choice Partner of the Year Award Winners
     Reserveage Launches New Pro-Collagen Booster Skincare Collection Reserveage Launches New Pro-Collagen Booster Skincare Collection
    Top 10 Beauty Brands for BB Hybrid Creams in Skin Care & Makeup Top 10 Beauty Brands for BB Hybrid Creams in Skin Care & Makeup
    Cle de Peau Beaute’s New Anti-Aging Skin Care Aims to Eliminate Tech Neck Cle de Peau Beaute’s New Anti-Aging Skin Care Aims to Eliminate Tech Neck
    P&G Accelerates Action on Climate Change Toward Net Zero GHG Emissions by 2040 P&G Accelerates Action on Climate Change Toward Net Zero GHG Emissions by 2040

    Related Content

    • Prime Matter Labs

      ...
      Leora Schachter, VP Marketing 05.09.22

    • Excellentia International

      Excellentia International

      ...
      Jeffrey Buco 03.24.22

    • Natural Plant Products, LLC

      ...
      Laura Cox, Marketing Consultant - Contractor 03.14.22


    • Natural Plant Products, LLC

      Natural Plant Products, LLC

      ...
      Andee Masonek, Marketing Consultant - Contractor 03.14.22

    • VVF Kansas Services, LLC

      ...
      DARCY SWEET, Vice President of Commercial Function 03.14.22

      Trending
      • P&G Closes HQ Due To Security Threat, Launches New Hair Care Line | HAPPI
      • L'Oréal Invests In Sparty, A Personalized Beauty Startup | HAPPI
      • P&G Debuts Natural, Sustainable Hair Care Exclusive To Costco Stores | HAPPI
      • Ulta Beauty Launches UB Media To Help Brands Reach 37 Million ‘Ultamate Rewards’ Members | HAPPI
      • Vital Proteins Rolls Out Jennifer Aniston Wellness Bars | HAPPI
      Breaking News
      • OleHenriksen’s “Big Oh Duo” Pairs New Body Skincare and Sexual Wellness Device
      • Crown Laboratories Expands Aesthetics Stable with Acquisition of Med Device Company
      • Coptis Appoints Marie Renee Thadal Vice President of Sales and Operations
      • Matrix Hair Care Introduces All-In-One Toning Leave-In Sprays
      • Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • CBD Brands Must Focus On Health Solutions
      • Hair Color Market Remains Vibrant Post-Pandemic
      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
      • Laboratory Skin Care’s Hydroxysomes Dermal Delivery Platform
      • Formulating Skin Care Products with Pear Enzyme Technology
      • A Post-Pandemic Pause in Home Cleaner Sales

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Vitafoods Europe 2022 Attendance Returns to 2019 Level
      Beyond Raw Launches Concept X Pre-Workout Line
      Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort
      Coatings World

      Latest Breaking News From Coatings World

      Birla Carbon to Present Sustainable Carbon-based Solutions at PaintIndia 2022
      BTC Europe, NXTLEVVEL Biochem to Distribute Biobased & Biodegradable Solvents in Europe
      Nouryon Issues 2021 Sustainability Report
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Mack Prototype Boosts Additive Manufacturing Capabilities
      Dexcom Reportedly in Talks to Acquire Insulet
      I-VASC Raises 1.8M Euros in Series A Funding
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Lonza, IBF Partner on Drug Development, Manufacture for Portfolio Cos
      INCOG BioPharma Services Opens Biomanufacturing Facility
      Element Biosciences Appoints Chief Commercial Officer
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      HipDot Launches Girl Scout Cookie Collection
      L’Oréal Invests in Japanese Beauty Startup, Sparty
      L’Oréal USA Names Han Wen as Chief Digital & Marketing Officer
      Happi

      Latest Breaking News From Happi

      OleHenriksen’s “Big Oh Duo” Pairs New Body Skincare and Sexual Wellness Device
      Crown Laboratories Expands Aesthetics Stable with Acquisition of Med Device Company
      Coptis Appoints Marie Renee Thadal Vice President of Sales and Operations
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Zeller+Gmelin, Sun Chemical and Kornit Top This Week’s News
      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Epson debuts two new SurePress digital label presses
      Avery Dennison announces Core Series Portfolio Tape Selector App
      HP Indigo reaches 2,000th active install milestone
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Ahlstrom-Munksjö Announces Reorganization of Decor Business Ownership
      Jones Names COO
      Ontex Conducts Pilot Program of Digital Incontinence Care Solution
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      James W. Stone Named AANA President
      Tom Hedman Named Senior Principal Scientist at Spinal Simplicity
      ODT's Most Read Stories This Week—May 21
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Graphene Flagship, Japan Display and LG Display Top This Week’s Stories
      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login