Crown Aesthetics Rolls Out New Microbiome Skincare Brand Biojuve

Crown Aesthetics, part of Crown Laboratories, has officially launched Biojuve, a brand that uses a “living microbe technology” to optimize the overall skin biome and lead to healthier, younger-looking skin. The brand had been soft-launched by the company late last year, as reported by Happi.

The range includes patented Xycrobe technology and Bioessentials, such as proteins, polypeptides and antioxidants to optimize skin health and vitality, according to Crown Laboratories, which is bassed in

“Crown's significant investment in skin biome research proves our deep commitment to skin science for life,” said Dr. Thomas M. Hitchcock, chief science officer at Crown Laboratories, Inc. “We've spent the last decade developing the Xycrobe technology and formulating it into the Biojuve brand products with the philosophy that human skin is an ecosystem and should be cared for as such.”

Hitchcock added, “What we have found is that this holistic approach to caring for the skin biome (including the skin, the skin microbiome, and the environment of the skin) goes beyond traditional skincare and can vastly improve the skin biome's overall health and beauty. This is reflected in our pre-clinical and clinical research which was published in The Journal of Cosmetic Dermatology last November,”

Dermatologist Dr. Doris Day said she is “very optimistic about the possibilities Biojuve offers to better address our patients' skin conditions. Furthermore, the technology and deep-rooted science harnessed in Biojuve brings a new perspective to medical literature, the field of dermatology, and the wider topical skincare category.”

The daily regimen is designed to optimize the skin biome and create significant improvements in the appearance of texture, tone, fine lines, wrinkles and photodamage with some users seeing results in as little as one week, according to the company.

The Xycrobe technology featured within the hero product, Living Biome Essentials Serum, is a first-of-its-kind innovation that provides powerful results for beautiful and healthy skin, according to the company.

The Conditioning Cleanse is said to work to gently clean the skin without stripping the skin's biome and does this while conditioning the skin to receive and sustain the Xycrobe technology.

The Biome Support Complex featues proprietary filtrate of the Xycrobe ferment to provide a supplemental blend of microbe-derived proteins, polypeptides and antioxidants that helps support and enhance the living Xycrobe technology throughout the day.

The regimen also includes a choice of two Hydrating Barrier Creams that protect and hydrate both normal/dry or normal/oily skin along with a Sheer Finish SPF 50+ zinc oxide sunscreen that provides comprehensive sun protection.

Biojuve is available at authorized physicians and locations.