Crown Laboratories Joins SeeHer Movement for Accurate Portrayals of Women and Girls in Advertising

Through its membership with the Association of National Advertisers, Crown Laboratories, Inc. has joined SeeHer, the movement that serves as the catalyst to harness the collective power of the entire marketing and media ecosystem to accurately portray all women and girls in marketing, advertising, media, and entertainment.

SeeHer is a collective of marketers, media organizations and industry influencers. Led by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ), SeeHer launched in June 2016 in in Washington DC at the United State of Women.

“We are honored and excited to join SeeHer. Equality in advertising is an incredibly important initiative. The Crown organization is passionate about advancing the SeeHer movement in order to ensure that women broadly see themselves reflected throughout visual media campaigns,” said Nicole Watson, director of marketing, therapeutic skincare at Crown. “We know this is just the beginning of an on-going commitment to SeeHer and we're thrilled to be part of this noble cause.”

In partnership with the SeeHer movement, Crown is dedicated to advancing equality through the power of visual media. This initiative works to further promote the realistic portrayal of women by including those of all ages, abilities, ethnicities and sizes within visual media campaigns and programming to allow all women to see themselves reflected in the world around them. By having more inclusive campaigns, Crown say it putting women at the forefront and making strides to ensure the media ecosystem is more inclusive and equal.

Crown, which is privately held, is fully integrated global skincare company.  In August 2021, it acquired StriVectin. The company’s stable also includes PanOxyl acne wash, Sarna topical anti-itch brand, Vita Liberata sunless tanners, Blue Lizard sunscreen and Crown Aesthetics.