Marketing News

Curology Expands Retail Footprint with Nationwide Launch at CVS

Products will roll out into 3,800 stores next month.

Personalized skincare brand Curology has expanded into CVS Pharmacy.

Curology’s individual, non-prescription skincare products can now be shopped at CVS.com and will be rolling out to 3,800 stores in August.

The news follows the brand’s successful launch at Target in late 2022 and launch on Amazon in January 2024.

“We’re thrilled to make our debut in the retail pharmacy space,” said Heather Wallace, CEO of Curology. “With Curology products now available at CVS Pharmacy stores we can offer a convenient option for our existing customers to grab their favorite products on the go—and expands access to high-quality dermatologist-approved products to even more shoppers.”

Curology products address a range of concerns, from acne to dark spots to dry skin. The CVS Pharmacy product lineup will include nine non-Rx products to cleanse, moisturize, treat, and protect including the Emergency Spot Patch, Gentle Cleanser, Cream Moisturizer, Everyday Sunscreen and more.

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