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Dark and Lovely Sponsors Harlem’s Fashion Row

A variety of exciting events planned for NYFW 2012.

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By: TOM BRANNA

Editor

Dark and Lovely, the premier hair care brand for women of color and Harlem’s Fashion Row, a unique organization dedicated to increase opportunities for emerging designers of color, parrtnered for New York Fashion Week (NYFW). The company isthe exclusive backstage hair sponsor at the Fashion Bloggers Breakfast and the annual HFR Runway Show.These landmark events will bring together celebrities, style icons and trendsetters for the unveiling of the 2012 Dark and Lovely Fashionista Winner as well as emerging designers’ collection.

The HFR Runway Show will showcase S/S13 Collections from designers Omar Salam, Latisha Daring, Joseph Bethune and Nzingha Knight. Celebrity hairstylist Keith Campbell will feature Dark and Lovely products to create looks inspired by the designs. Also, during the show, the 2012 Dark and Lovely Fashionista Winner will be formally introduced and unveiled. The Harlem Fashion Row Runway Show will be held on Sept. 7 at Jazz at Lincoln Center at 8pm.

“We are thrilled and excited to be partnering with Harlem’s Fashion Row for the first annual blogger fashion breakfast and annual fashion show,” said Erin Cast, assistant vice president and marketing – SoftSheen-Carson. “Dark and Lovely is now entering the styling category with a revolution to create straight looks. We continue to evolve and create haircare products for African-American women who exude modernity and want to showcase their unique style.

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