Dermstore Appoints CMO

Dermstore has appointed Patrice Varni as its chief marketing officer.
 
With over 25 years of experience evolving consumer brands, Varni balances a clearly articulated vision with analytics and insights around consumer behavior, market dynamics and brand performance.
 
“I’m thrilled to join the Dermstore team, who last year celebrated its 20-year anniversary with a beautiful rebrand, an even deeper commitment to customer delight, and a business that showed those efforts resonating. It’s a rare joy to be able to join a team amidst such positive momentum, and to help them build upon and amplify their success,” said Varni.
 
Varni most recently served as chief customer officer at Correlle Brands. Prior to that, she served as chief customer officer at Arhaus Furniture, SVP of marketing for Tempur Sealy Brands and held marketing leadership roles at Levi Strauss.
 
“As a customer experience-focused marketer, I am drawn to Dermstore’s commitment to their vibrant and engaged community of dermatologists, consumers and brands. And as an actual consumer and skin-health seeker, I love Dermstore’s magical mix of all the things I need—the most effective brands, expert content, authorized and carefully cared-for product. It’s a combination really designed to guide and delight. So, as skin health lovers ourselves and as marketers, our team’s energy and focus now is on telling more and more people about the Dermstore experience, and on immersing them time and again in the discover and delight journey,” Varni added.