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The milestone reinforces the Canadian hair care brand's omni-channel strategy, expanding its professional salon partnerships alongside a thriving direct-to-consumer platform.
November 13, 2024
By: Lianna Albrizio
Associate Editor
Canadian hair care brand DesignMe is expanding into the US market with a new retail partnership with Nordstrom.
Officials say the milestone reinforces DesignMe’s omni-channel strategy, expanding its professional salon partnerships alongside a thriving direct-to-consumer platform.
Designme’s high-performance, cruelty-free and vegan products will be available online at Nordstrom.com, with select products set to hit Nordstrom stores in early 2025.
The brand debuts at Nordstrom with a curated lineup of 45 products and gift sets designed to style and treat hair across all types and needs. The assortment will feature the following bestsellers from each collection:
Puff.Me— volume & texture;Gloss.Me – hydration & shine;Bounce.Me – curl & definition;Quickie.Me – fast refresh & dry shampoo;Fab.Me – strengthen & repair; andHold.Me – hold & control.
“This partnership with Nordstrom marks a pivotal moment for DesignMe as we continue to grow our presence in the US market,” said Safir Shnayderman, CEO and cofounder. “It’s an incredible opportunity to introduce our products to new customers, empowering them to achieve their best hair yet.”
Since its launch in 2016, DesignMe has supported stylists, salon owners and professionals at every stage of its journey. Today, over 100,000 stylists across North America use the brand’s products, which are available through more than 20,000 salons across the US and Canada and growing.
“Nordstrom shares our dedication to quality, innovation, and inclusivity,” said Cynthia Desrochers, marketing director at DesignMe. “We look forward to building meaningful connections with Nordstrom’s customers while continuing to deepen our relationships with the stylist community.”
In 2023, DesignMe welcomed stylist Philip Wolff as guest creative director. With over 25 years of experience working with celebrities and leading educational tours, Wolff’s expertise strengthens the brand’s mission to empower stylists and consumers through innovative products and dynamic education.
In addition to Nordstrom, DesignMe products are accessible through Amazon, SalonCentric and a network of independent distributors across North America.
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