Digital olfaction company Osmo has launched Fragrance 2o, an initiative merging the creativity of perfumery with the latest advancements in chemistry and AI.

Osmo’s Fragrance 2o Beta Program is now accepting briefs from fine fragrance brands in US and European markets.

This program is designed for brands planning to launch fragrances within the next three to six months; Osmo’s scent platform will bring their briefs to life.

With Osmo’s AI models, brands can iterate and create faster, reduce time-to-shelf and gain significant market advantage, per the brand. Whether digitizing real-world scents or crafting new ones, Osmo says its tech helps brands innovate with speed and precision.

Scientific Method

The brand created a scientific method to precisely measure how similar scents are. This helps the brand predict consumer preferences and gives its partners a competitive advantage. Later this year, the brand will also launch four new captives. Together, these efforts make its products unique and open new opportunities for personalized experiences.

Osmo says it ensures that each fragrance is built using the best ingredients, focusing on quality, safety, sustainability and cost-efficiency. It is also working to revive rare scents, like saffron and peony, and protect endangered ones.

To submit a brief in the Beta, go here.