Dove Cameron Embodies Urban Decay’s New Era of Rebellion

Urban Decay is ushering in a new era of uncensored femininity with its latest ambassador, Grammy winning recording artist Dove Cameron.

Known for breaking boundaries onstage, officials say Cameron embodies Urban Decay’s new era of rebellious, high-performance beauty.

The partnership positions her at the center of the brand’s next wave of storytelling, a series of daring campaigns that celebrate transformation, reinvention and individuality. In her debut, Cameron shapeshifts through multiple alter egos. She’ll take center stage starting with the launch of the Naked Shaped Multi-Tasking Palette – an all-in-one palette featuring 14 versatile matte, cream and shimmer shades designed to shade, shape, sculpt and highlight the full face.

As a fearless creative and cultural influence, officials say Cameron reflects Urban Decay’s mission to reclaim beauty as a vehicle for individuality and uncensored beauty. Together, Urban Decay and Cameron are reigniting the conversation around beauty, performance, femininity and identity – asking the burning question: “Who would consumers be if the world never told them who to be?”