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The men’s care brand is highlighting the transformative power of care through superior grooming products.
April 2, 2025
By: Lianna Albrizio
Associate Editor
This March Madness, Dove Men+Care – the official personal care partner of Men’s Final Four – is reinforcing how care changes everything.
Through partnerships with basketball star Jared McCain and top-tier content creators, Dove Men+Care is highlighting the transformative power of care—not only through superior grooming products, but by showing how caring for oneself and others builds confidence, resilience and success.
“Basketball is as much about preparation as it is about skill,” said McCain. “When I feel my best, I perform my best. With Dove Men+Care, I know I’m getting top-tier grooming that keeps me feeling fresh and confident—whether it’s game day or just another day.”
Dove Men+Care will show up throughout the tournament, including Fan Fest, to spotlight the superior benefits of their deodorant and skin cleansing products that enhance men’s grooming routines. Heading into Final Four weekend, Dove Men+Care will remind fans that investing in self-care has the power to transform how men feel and perform, from the basketball court to everyday life.
To amplify its “Care Changes Everything” message and display that grooming routines impact how men show up, Dove Men+Care is bringing 10 standout content creators to experience the Final Four tournament through the lens of care, confidence and community. During the five-day trip to San Antonio, the creators will be immersed in a curated lineup of experiences that put Dove Men+Care products—and the brand’s message—to the test, including: exclusive high-intensity workouts and spa treatments; visits to the Dove Men+Care activation at Fan Fest and in-arena game experiences; and a private brunch with Grant Hill and meet-and-greet with Shaquille O’Neal.
“Men deserve products that support their personal care journey with the highest level of efficacy and care,” said Sarah McLaren, head of body cleansing marketing performance and operations US at Dove Men+Care. “Throughout the NCAA DI Men’s Tournament and into Final Four, we’re reinforcing our commitment to innovation in men’s grooming while celebrating the role care plays in confidence, resilience and success.”
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