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Nguyen will reportedly make history as the first Southeast Asian woman to travel to space on Blue Origin this year, using her mission to uplift women and girls in STEM around the world.
January 15, 2025
By: Lianna Albrizio
Associate Editor
Elf Beauty is committed to enhancing the natural beauty of eye, lip and face. Now, the billion-dollar beauty brand is headed to space!
ELF Beauty has partnered with Nobel Peace Prize nominee Amanda Nguyen to celebrate the intersection of beauty, dreams and empowerment. Nguyen — who has rewritten laws to protect gender-based violence survivors through her nonprofit organization, Rise — is embarking on a new chapter: achieving her childhood dream of becoming an astronaut.
“When I fight for survivors’ rights or reach for the stars as an astronaut, I’m reminded that no dream is too big,” said Nguyen. “We must always believe in the power of possibility and the importance of bringing others along on the journey. I’m thrilled to partner with ELF to elevate what’s possible for women and girls everywhere. Together, we’re ensuring that the next generation knows no limits.”
The ELF partnership launches with a new episode of Show Your(s)e.l.f., a purpose-driven film series. This episode celebrates Nguyen’s own journey of resilience, advocacy and determination, while inspiring the next generation of changemakers.
ELF and Nguyen will be part of a landmark event at the United Nations in February 2025 for International Women and Girls in STEM Day. The event will celebrate women in science, technology, engineering and math by bringing together women astronauts to inspire the next generation of changemakers.
Watch the new Show Your(s) elf episode here:
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