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In a comedic exploration of skincare temptations, the video delves into everyday skincare ‘sins’ while offering redemption with its products.
September 17, 2024
By: Lianna Albrizio
Associate Editor
ELF Skin is working to discourage those pimple pickers and makeup-wearing sleepers with a new satirical video promoting its skincare line.
Starring actress and comic Mega Stalter, “Divine Skintervention” delves into the everyday skincare slip-ups —from pimple picking to sleeping in makeup. Stalter is the mischievous “sinfluencer” who lures unsuspecting would-be skincare sinners into dilemmas.
“We’ve all committed skincare sins – and there’s no ELFing shame in that! We’re just here to rescue the community from making more of them,” said Kory Marchisotto, ELF Beauty’s chief marketing officer. “With this campaign, we’re putting a halo around proper skincare, demystifying horror stories that taking care of your skin is complex or cumbersome. We’ve made it ELF Skin’s priority to provide a straightforward routine that delivers great results without asking our community to have a PHD to understand it, or beaucoup bucks to access it.”
Aiming to continue growing its community, ELF Skin has focused its product innovation to launch holy grail product families in addition to Holy Hydration collection and its Bronzing Drops.
View the video – which will air on major streaming platforms such as Disney+, Peacock, Amazon Prime, Hulu, Netflix and Paramount+ — here:
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