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“Eyes. Lips. Face. Fandom” makes its US broadcast debut to an expected 22 million people during Macy’s Thanksgiving Day Parade.
November 25, 2024
By: Lianna Albrizio
Associate Editor
ELF Cosmetics aims to redefine what it means to be a fan favorite with its Power Grip Primer.
In a newly-released multi-platform campaign starring Joey King and Lucien Laviscount, the actresses demonstrate the sticky bond the brand’s Power Grip Primer can create – and the one between sports rivals.
“Eyes. Lips. Face. Fandom” makes its US broadcast debut to an expected 22 million people during Macy’s Thanksgiving Day Parade, emphasizing ELF’s vision to be a different kind of beauty company that connects communities through positivity, inclusivity and accessibility, per the brand.
“An ELF Power Grip Primer is sold every 3.5 seconds,” said Kory Marchisotto, chief marketing officer, ELF Beauty. “Fandom is fueled by an elf-ing amazing community of undefeated enthusiasts. Our community is comprised of a beautiful tapestry of kindred spirits rallying around a shared passion, not because they fit into a box defined by someone else. We don’t allow stereotypes to limit the audience of our products. Our house is open for every eye, lip and face – including sports lovers of all stripes.”
Check out the campaign here:
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