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Products include a hydrating mask and glow-enhancing serum.
February 9, 2026
By: Lianna Albrizio
Associate Editor
From the under-eye puffiness that crops up from long days at the office and a lack of sufficient sleep, to forgetting to wash away the day’s makeup and grime, hectic lifestyles take a toll on skin.
One emerging skincare brand from beauty incubator Maesa is seeking to counteract the effects of busy schedules that manifest negatively on faces. The brand says it aims to reinvigorate consumers, and the name speaks for itself.
Introducing Party of You.
“In a beauty landscape dominated by aspirational messaging and prescribed routines, Party of You offers a fundamentally different philosophy. It reframes the idea of skincare as flexible and forgiving, designed to meet our consumer where she is in her life and lifestyle without judgment,” said Molly Kennedy, vice president of brand marketing at Maesa. “Our tagline, RSVP to living your way, honors the notion that wellness is not one size fits all.”
Available at Target and Ulta Beauty stores nationwide, Party of You launches with 12 products designed to address the effects of active lifestyles, from puffy eyes from nights that run too late, to slept-in makeup.
The following three “hero” products anchor the line:
Cult Cream Cold Cream Cleanser & Hydrating Mask is a modern take on a classic facial cold cream that removes makeup and impurities while doubling as a hydrating mask on clean skin.
Instant I.V. Glow Enhancing Serum is a “power-shot” formula with electrolytes, glutathione and pearl that instantly awakens, brightens and revives dull, stressed-looking skin.
Security Blanket Plush Hug Lip Balm is a lip balm for sensitive lips that delivers instant comfort in four flavors inspired by indulgent cravings and packaging that doubles as an emotional support fidget tool.
Additional items include It’s a Wash Bouncy Gel Cleanser; Grime Scene Exfoliating Cushion Toner; Dew Drench Plumping Gel Moisturizer; Soft Spread Hydrating Butter Cream; Cryo When I Want To Face + Eye Depuff Roll-on Serum; and Skin Sin Redemption Spray.
All Party of You formulas are vegan, cruelty-free, dermatologist-tested and safe for sensitive skin. The collection ranges from $13.99 to $25.99.
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