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Research collaboration with olfactory science expert Professor Thomas Hummel will dive into neurological connections between fragrance and emotion.
September 9, 2024
By: Christine Esposito
Editor-in-Chief
The Estée Lauder Companies (ELC) has announced a new scientific research collaboration with TUD Dresden University of Technology and its Smell & Taste Clinic, Department of Otorhinolaryngology, and Professor Thomas Hummel, a leader in olfactory science.
The multi-year research collaboration aims to explore the neurological connections between fragrance and emotion. Findings from this research will be leveraged by ELC’s scientists and product developers to inform fragrance product and packaging innovation, consumer experiences, marketing claims and more. “Scents have long been associated with emotions and have a powerful connection to wellness,” said Sumit Bhasin, senior vice president, corporate fragrance R&D, product development and innovation, ELC. “As consumer interest in the functional benefits of fragrance continues to accelerate, we are thrilled to be the first prestige beauty company to partner with Dr. Hummel and leading academic institution the TUD Dresden University of Technology on neuroscience research that will provide us with deeper insights into how fragrance plays a role in evoking nostalgia.” This collaborative research spans a number of advanced measurement science approaches that assess the neuropathways associated with scent, psychometric and physiological analyses, brain imaging studies, and more to assess the correlation between scent and emotions, according to ELC. It will build upon existing studies the company has completed on the functional benefits of fragrance.
Key learnings will be used at ELC’s R&D facilities worldwide, including its Paris-based Atelier, a new co-creation space opening in early 2025 exclusively focused on fragrance innovation and craftsmanship. “There is a unique opportunity for academia and industry to partner together to explore the power of scent,” said Dr. Hummel, M.D., Prof. Dr. med., Interdisciplinary Center Smell and Taste, Department of Otorhinolaryngology, University Hospital Dresden. “We are proud to partner with a fragrance powerhouse like The Estée Lauder Companies with a proven commitment to science and the continuous advancement of innovation.” TUD Dresden University of Technology, founded in 1828, is one of the leading research institutions in Germany. It has 8,300 staff and around 29,000 students at 17 faculties, making it one of Europe’s largest technically-oriented universities.
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