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At Macy’s Herald Square, the concept offers enhanced service experiences featuring the latest in state-of-the-art beauty technologies.
November 21, 2024
By: Lianna Albrizio
Associate Editor
Estée Lauder hosted a ribbon-cutting to inaugurate its new footprint on Nov. 7 at Macy’s Herald Square, convening key leaders from the Estée Lauder brand and The Estée Lauder Companies, the Macy’s executive team, and the Herald Square store and Estée Lauder counter teams.
The brand’s new consumer-centric retail concept showcases the continued elevation of its in-store expression, featuring state-of-the-art technology, exclusive Beauty Services, “disruptive” new discovery zones showcasing innovation and expertise in Night Skincare Science and Skin Longevity, and an expanded presence in fragrance from both Estée Lauder and Aerin.
The concept offers enhanced service experiences featuring the latest in state-of-the-art beauty technologies – from skin diagnostics to virtual try-on to personalized and customizable gifting. The hallmark experience is the brand’s new Estée Lab Skin Pro, which pairs cutting-edge facial scanning and skin analysis with an expert advisor consultation to deliver a three-part skin diagnostic exclusive to Estée Lauder.
The brand selected the iconic Macy’s flagship as the first location for its new retail concept in North America. With this opening, Estée Lauder builds on its longstanding partnership with the retailer, which dates back to 1980.
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