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European Wax Center Co-Founder Joshua Coba Invests in Glosslab To Expand Operations

Purchases Florida locations and will oversee franchise development nationwide and expand nail studio's proprietary product line.

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By: Lianna Albrizio

Associate Editor

Glosslab, a membership-based nail studio operator with more than 20 locations nationwide, has partnered with Joshua Coba, the co-founder of European Wax Center, to expand the Glosslab concept nationwide.
 
Coba is purchasing the existing three Glosslab locations in Miami, FL, and already has an additional seven locations under construction and set to open by the end of the year. Coba will also oversee Glosslab franchise development nationwide and work with Glosslab to significantly expand their proprietary product line.
 
“I'm excited to be Glosslab's first franchisee! This will give me the opportunity to continually enhance the franchisee experience as we bring other experienced operators into the system,” said Coba.
 
Born and raised in Miami, Coba saw a gap in the market for a high-quality, affordable waxing service that catered to both men and women. In 2004, he co-founded European Wax Center with the goal of providing a superior waxing experience that was as efficient as it is comfortable. Under Coba's leadership, European Wax Center has grown rapidly and is approaching $1 billion in system-wide sales coming from over 900 locations across the United States.
 
“I'm so excited to have Josh involved in the operations so early on, allowing our Glosslab corporate team to focus on the next phase of our growth and supporting our future franchisees,” said Rachel Apfel Glass, founder of Glosslab.
 
This past summer, Glosslab, whose clientele includes Lucy Liu, Demi Moore and Jennifer Garner among other celebrities, launched a slew of self-care products including polishes, treatments, hand + foot creams, mani/pedi kits and oils. 
 

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