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P&G latest spray creation delivers long-lasting, touch-activated scent for furniture and more in the home.
August 18, 2021
By: Melissa Meisel
This summer, P&G's Febreze redefined “continuous freshness” by offering consumers a burst of scent wherever they sit, on whatever they touch, whenever they want with the new Febreze Unstopables Touch Fabric Refresher. After years of research, scientists at Febreze have unlocked a way to deliver long-lasting, touch-activated scent in a spray, said the company. Febreze Touch is the first of its kind, storing scent in fabrics and soft surfaces with its breakthrough touch-activated scent technology. Febreze Touch is now available to purchase at national retailers such as Walmart and Target in the scents Paradise, Breeze and Fresh. For more on home fragrance, check out the September 2021 edition of Happi.
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