UK Soccer’s Chris Kamara Stars in Manscaped’s New Commercial

One of the UK’s legendary football icons, Chris Kamara, is the star of Manscaped’s new humorous commercial promoting the Beard Hedger. 

 

In the ad, which will air broadly on UK television, Kamara is seen behind the news desk commenting on what appears to be a compilation of heated moments between football players. But when zoomed in, this tableau is not what is seems. Confrontational conversations are actually disguised as compliments on the other's well-trimmed beards.

Back at the broadcaster desk, Kamara cues viewers in, identifying the game's most classic intimate moments, “the beard check:” when two competitors face-off not based on skills alone, but superior facial hair.

 

“I have always been a big believer in approaching life with a sense of humor,” said Kamara. “The Manscaped brand fully embodies that notion and is dedicated to promoting men’s health and well-being in a way that closely resonates with me. It’s rare to find a partner that aligns with your values, so I was thrilled to work with them on this fun campaign and to help men – both on and off the pitch – level up their game.”

 

Written, filmed and produced by Manscaped’s in-house marketing and creative content team in collaboration with creative agency Innocean Worldwide Europe GmbH, the commercial is now available on Manscaped’s YouTube Channel and national UK broadcast television.

 

Check it out here: