Industry News

Garnier Links with the National Park Foundation to Bulk Up Conservation Efforts

The beauty brand will support Service Corps crews, helping the National Park Foundation fund 200,000 service hours dedicated to essential conservation and restoration projects in national parks.

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By: Lianna Albrizio

Associate Editor

Beauty brands are keeping their focus on conservation. One such company is Garnier.

The beauty brand is cementing its commitment to environmental stewardship with a partnership with the National Park Foundation to preserve and enhance the natural beauty of the nation’s parks for future generations. Through the partnership, Garnier will support Service Corps crews, helping the National Park Foundation fund 200,000 service hours dedicated to essential conservation and restoration projects in national parks.

“Garnier’s support for the National Park Foundation stems from a shared passion for preserving and protecting natural beauty,” said Ali Fakih, senior vice president of Garnier US. “Garnier is now proud to support Service Corps, whose vital work in protecting America’s national parks echoes Garnier’s deep-rooted dedication to sustainability. Together, we’re ensuring these treasured landscapes can be enjoyed by everyone, forever.”

As Happi previously reported, Garnier first publicized this partnership with a sneak peek of its new product innovations for 2025, in November.

Mission-Critical Projects

Through these efforts, Service Corps crews will contribute to the health and vitality of national parks by working on mission-critical preservation projects across the US, including:

Building and restoring trails;
Preserving historic structures;
Removing invasive species;
Restoring habitats, coasts, and streams;
Repairing and installing park infrastructure;
Planting trees and other native plants;
Landscaping and xeriscaping;
Disaster preparedness and response; and
Expanding visitor accessibility.

“The National Park Foundation is proud to partner with Garnier to help keep our national parks greener for everyone” said Chad Jones, senior vice president of the National Park Foundation. “Through the work of Service Corps across the country, Garnier and NPF will support young leaders dedicated to protecting and preserving national parks, while providing them with vocational skills as emerging leaders in outdoor careers.”

The US National Park System includes over 430 sites spanning over 85 million acres across all 50 states, US territories and the District of Columbia. Parks host more than 300 million recreation visitors annually, contributing over $42 billion to the US economy and supporting 378,000 jobs, per 2022 data.

National parks are home to over 600 threatened and endangered species, with ongoing projects to protect animals. The Service Corps crews contribute more than 200,000 hours of service annually, equivalent to over $26 million in deferred maintenance reduced by undertaking projects to protect and preserve the parks.

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