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To mark the milestone, it’s unveiling a new gisou.com, transforming the traditional online shopping experience into a full 360, immersive brand experience that mirrors the energy of the brand's social community.
May 27, 2025
By: Lianna Albrizio
Associate Editor
Hair and lip oil beauty brand Gisou is celebrating its 10th year in business with its viral Honey Infused Hair Oil, and unveiling a new gisou.com.
The brand’s traditional online shopping experience is transformed into a full 360, immersive brand experience that mirrors the energy of the Gisou social community.
The relaunch of Gisou.com is a celebration of everything the brand and its consumers have built together over the past decade. Mirroring the vibrant energy of the brand’s global social community, which boasts almost 2 million followers on Instagram and 1.4 million on TikTok, the new website delivers a social-first shopping experience, per brand officials.
The new platform blends content, community and commerce into one journey with key features such as:
Shoppable reels; a live social feed; improved ratings and reviews; easy access to customer support; shop by collection; expanded product pages; and a bold new look and feel.
Alongside the new Gisou.com, the brand will be kicking off “10 Days of Gisou,” a social activation offering the brand’s digital community exclusive offers and giveaways, starting on its birthday, May 20.
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