Glade’s ‘Museum of Feelings’ Wins Four Awards

SC Johnson took home four awards for Glade campaigns at the 2016 Cannes Lions Festival of Creativity. The festival celebrates the best of creativity in brand communication and is the largest gathering of advertising professionals, designers, marketers and digital innovators from across the globe.
 
Four Cannes Lions were awarded to the Museum of Feelings curated by Glade activation program for Live Brand Experience (Gold Lion), Omni-Channel Experience (Silver Lion), Spatial Brand Installation & Experience (Bronze Lion) and Creative Data (Bronze Lion).
 
The Museum of Feelings, visited by 56,000 people in New York last November, was an interactive experience built to showcase the connection between scent and emotion. Visitors were taken on a sensory journey through the Museum, where Glade fragrances acted as the muse to inspire visitors to explore their emotions. The exterior of the Museum changed color based on the mood of New York City. The mood was determined using the sentiment of conversations by New Yorkers on Twitter, coupled with local news and trends including the weather, stock exchange fluctuations and flight delays.
 
“How do you get people to remember a smell? Build memories around it. Create an experience. We gave the world a whole new way to look at Glade. We're very honored and humbled to win SC Johnson's first Gold Lion at Cannes for the Museum Of Feelings curated by Glade,” said Ann Mukherjee, global chief marketing officer at SC Johnson.
 
In addition, SCJ’s Ziploc brand was awarded a Bronze Lion at Cannes in the Outdoor category.